Visual identity and asset production for the flagship store launch — bridging physical space and digital presence across print and digital formats.

• Print collateral;
• In-store materials and invitations;
• Social media launch content;
• Email campaign;
• Website and archive updates;
• All visuals developed in alignment with the store's interior concept for a cohesive pre- and post-launch presence.

For The Frankie Shop's first presence inside Galeries Lafayette Paris, I designed and adapted the full set of visual materials for the pop-up launch — working within the department store's strict brand guidelines while keeping the brand's signature minimalist aesthetic intact.

The project required close collaboration with architectural and spatial planning teams to ensure graphic elements worked in dialogue with the physical space. This included retail space graphics and signage, digital and print collateral, email announcements and all communication assets for the launch period.

One of the key challenges was maintaining visual coherence across two very different brand environments — adapting without diluting. The result was a clean, recognisable presence that felt native to The Frankie Shop while meeting Galeries Lafayette's requirements.