Digital design & Graphic design Print collateral (posters, invitations, in-store materials) Social media content Email campaign Website/archive content preparation
Objective
The goal was to align all visual materials with the store’s interior concept, prepare print and digital assets for launch, manage invitation design, support email marketing, and create content for social media and the brand’s website.
2022
the Frankie Shop × Galeries Lafayette Paris
Pop-Up & Store Opening Visual Identity
Project Scope
Digital design & Graphic design Adaptation of visual materials to Galeries Lafayette guidelines Retail space graphics Email announcements Collaboration with architectural plans & store layout
Objective
To develop a clear and recognizable visual code for the first Frankie Shop presence inside Galeries Lafayette Paris. The task required creating a cohesive identity for the pop-up and launch event, aligning it with the department store’s guidelines while maintaining the brand’s minimalist DNA. All assets had to be produced quickly and adapted for both retail communication and digital promotion.
