I curated and supervised the development of digital and graphic assets for a retail store launch, ensuring alignment between physical space and brand identity.

This included:

• Print collateral (posters, invitations, in-store materials);
• Social media launch content;
• Email campaign design;
• Website and archive content preparation;

Objective:

The goal was to align all visual materials with the store’s interior concept and prepare a cohesive set of print and digital assets for launch. I coordinated invitation design, supported email marketing communication and ensured consistency across social media and website updates to create a unified pre- and post-launch presence.

For the brand’s first presence inside Galeries Lafayette Paris, I oversaw the adaptation and creation of retail and digital materials, ensuring compliance with department store guidelines while maintaining The Frankie Shop’s minimalist aesthetic.

This included:

• Digital and graphic design assets;
• Adaptation to Galeries Lafayette visual requirements;
• Retail space graphics;
• Email announcements;
• Collaboration with architectural layouts and spatial planning;

Objective:

The objective was to establish a clear and recognisable visual code for the pop-up and launch event. I ensured all assets were cohesive, quickly produced and adaptable across retail communication and digital promotion, while preserving the brand’s visual DNA within the department store environment.