As a freelance designer in 2020, I developed a mobile application concept aligned with Toteme’s brand identity. I was responsible for translating the brand’s minimalist visual language into a structured and intuitive digital product experience.

• Mobile app concept development;
• UX research & user flow structuring;
• UI system aligned with brandbook;
• Typography hierarchy & spacing logic;
• Product browsing and editorial layout design;
• Wireframes and high-fidelity mockups;
• Design system for scalable interface components;

The concept focused on seamless navigation, refined editorial presentation and a clean, understated interface consistent with the brand’s established visual language.

In 2020, the project received a Behance Featured badge in the UI Design category.