Development of retail and spatial visual identity across multiple Abrau-Durso locations, including brand stores, pop-up points of sale, and a new B2B conference space.
Work included defining the visual code of the brand within physical environments, collaborating with architects and 3D visualizers, and overseeing the implementation of all in-store communication materials.
Stores Openings & Retail Spaces
Responsible for adapting the brand palette, atmosphere and storytelling to physical environments, collaborating with architects and visualizers, and supervising all in-store communication — navigation, posters, postcards, product cards and branded signage.
B2B Conference Space
Creation of the visual language for Abrau-Durso’s new B2B conference space.
Worked closely with architects to integrate brand aesthetics into the interior concept, and developed all communication materials for the venue: navigation, informational graphics, presentation assets and branded spatial details.
Events & Special Programs
Design and production of visual materials for Abrau Club events and special programs, including lectures, seasonal activities and community gatherings.
Responsible for invitations, printed collateral, digital announcements, presentation decks and branded visual elements. Each event also required developing custom guest merchandise, created to reflect the theme and aesthetic of the program.