I directed the development of a cohesive retail and spatial visual identity system for Abrau Club, ensuring consistency across fashion, beauty, lifestyle and B2B environments.

Given the diversity of functions — commercial retail, investor-facing spaces and event programming — a unified spatial identity was required to maintain brand cohesion, visual consistency and cross-format clarity across all environments.

• Create a consistent retail visual language across all physical spaces;
• Align spatial design with the established brandbook and packaging system;
• Strengthen immersive brand experience across fashion, beauty and wine segments;
• Support B2B and event formats with appropriate visual communication tools;
• Ensure scalability for future openings and special activations;

• Inconsistent product imagery and layout logic;
• Lack of structured templates for campaigns and drops;
• Manual, repetitive asset production;
• Limited scalability across collections and seasonal updates;

• Developed in-store visual identity concepts and spatial moodboards
• Collaborated directly with architects and interior designers to align execution;
• Designed signage systems, navigation logic and point-of-sale materials;
• Created posters, postcards, merchandising and branded retail elements;
• Developed B2B conference space identity with tailored presentation materials;
• Designed event-specific assets (easels, table tents, printed collateral) for launches, tastings and special programs;
• Ensured cross-category visual harmony between fashion, cosmetics and wine presentation;