For Abrau Club's seasonal campaigns and lookbooks, I handled the full production cycle from first idea to final asset delivery.
Concept Development
Building the campaign idea from scratch — visual mood, story, tone and the key narrative that guides every creative decision that follows.
Moodboard & Visual Direction
Developing a detailed moodboard covering references, lighting direction, colour palette, styling approach and overall aesthetic alignment.
Model Casting & Team Selection
Coordinating model casting and assembling the production team — photographer, stylist, MUA and assistants.
On-Set Production & BTS
Planning and running the shoot day: set design, composition, product accuracy and visual consistency throughout. BTS documentation included.
Post-Production
Image selection, retouch supervision in line with brand guidelines, colour correction and asset preparation for campaign materials and e-commerce.
Final Lookbook & Assets
Designing the lookbook layout and producing final materials for print, digital distribution and internal brand use.
Featuring both founders and their families, the shoot highlights warmth, heritage, and traditional values. The imagery blends cozy après-ski aesthetics with intimate family storytelling, reinforcing the brand’s connection to culture, home, and seasonal celebration.
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