A complete end-to-end production workflow, covering every stage from early concept exploration to final asset delivery. Ensures creative coherence, operational clarity, and consistent execution across all campaign materials.
Concept Development
Creation of the idea, visual mood, story, tone and key narrative that guides the entire campaign.
Moodboard & Visual Direction
Building a detailed moodboard with references, lighting, color palette, styling direction and overall aesthetic alignment.
Model Casting & Team Selection
Coordinating model casting and selecting the production team (photographer, stylist, MUA, assistants) according to the creative task and complexity of the shoot.
On-Set Production & BTS
Planning and coordinating the shoot day, working with the team on set design, composition, product accuracy and visual consistency. Includes BTS documentation.
Post-Production
Selection of final images, retouch supervision in line with brand guidelines, color correction and preparation of assets for campaign materials and e-commerce.
Final Lookbook & Digital/Print Assets
Designing the lookbook layout and producing final materials for print, digital distribution and internal brand use.
Featuring both founders and their families, the shoot highlights warmth, heritage, and traditional values. The imagery blends cozy après-ski aesthetics with intimate family storytelling, reinforcing the brand’s connection to culture, home, and seasonal celebration.
airy fabrics. The mood blends youthful energy with relaxed countryside charm, highlighting pieces designed for warm, effortless days outdoors.
nastygol93@gmail.com
