Project Scope
Development of editorial e-commerce visuals, website guidelines, email templates, digital banners, and social media strategy. Creation of scalable visual standards for The Frankie Shop’s digital channels, covering typography, layout systems, image guidelines, CRM communication, and social content structure.
Development of editorial e-commerce visuals, website guidelines, email templates, digital banners, and social media strategy. Creation of scalable visual standards for The Frankie Shop’s digital channels, covering typography, layout systems, image guidelines, CRM communication, and social content structure.
Objective
Creation of a unified website visual system, including layout rules, typography hierarchy, image standards, spacing systems, and formatting guidelines for product pages, category pages and editorial sections.
The guidelines served as a reference for internal teams, ensuring consistent execution across all e-commerce and content updates.
Creation of a unified website visual system, including layout rules, typography hierarchy, image standards, spacing systems, and formatting guidelines for product pages, category pages and editorial sections.
The guidelines served as a reference for internal teams, ensuring consistent execution across all e-commerce and content updates.
Social Media Strategy
Development of a visual and structural strategy for social media, including image selection rules, composition guidelines, and content categories for ongoing posting.
Created examples of feed layout and editorial storytelling formats. The system ensured a cohesive digital presence across all The Frankie Shop social platforms and supported future content planning.
Development of a visual and structural strategy for social media, including image selection rules, composition guidelines, and content categories for ongoing posting.
Created examples of feed layout and editorial storytelling formats. The system ensured a cohesive digital presence across all The Frankie Shop social platforms and supported future content planning.
Contacts
+33 7 49 70 85 11
nastygol93@gmail.com
nastygol93@gmail.com
Bordeaux, France
