I collaborated with The Frankie Shop on a six-month contract, working in close partnership with CEO Gaëlle Drevet, CMO Laura Marangon and the commercial leadership team to elevate the brand’s digital visual systems and cross-channel consistency.

E-commerce Project Scope:

I oversaw the development of scalable digital visual standards and guidelines, including editorial e-commerce visuals, website layout systems, CRM templates, digital banners and social media frameworks. My role included strategic supervision of visual hierarchy, typography logic, image guidelines and content structure, ensuring alignment between the brand’s aesthetic and performance goals.

In addition to website standards, I designed a cohesive visual and structural strategy for social media content — defining composition rules, image selection criteria and format logic for editorial storytelling and ongoing posting. I produced practical examples of feed layouts and templates that support future content planning and strengthen the brand’s presence across digital platforms.

Within the 6-month collaboration period:

+12%▲
Increase in email-driven traffic
Improved layout structure and clearer visual hierarchy strengthened click-through performance and product visibility.

+10%▲
Growth in campaign engagement across digital channels
Consistent visual systems and editorial alignment enhanced audience interaction and cross-platform recognition.

8%▼
Reduction in production time for recurring assets
Established templates and formatting guidelines streamlined workflow for internal teams and accelerated content updates.