A six-month collaboration working directly with CEO Gaëlle Drevet and CMO Laura Marangon on the brand's digital visual systems and cross-channel consistency.

Designed and developed scalable visual standards across e-commerce and digital — including editorial visuals, website layout systems, typography and image guidelines, CRM templates, digital banners and social media frameworks.

For social media, built a cohesive visual structure defining composition rules, format logic and image selection criteria for both editorial storytelling and ongoing content.

Within the 6-month collaboration period:

+12%
Increase in email-driven traffic
Improved layout structure and clearer visual hierarchy strengthened click-through performance and product visibility.

+10%
Growth in campaign engagement
Consistent visual systems enhanced audience interaction across platforms.

8%
Reduction in production time
Established templates and guidelines streamlined workflow for internal teams.