Email Marketing — Abrau Club
I established a unified email marketing system and visual strategy, positioning email as one of the brand’s primary sales channels.
Context
Email marketing plays a central role in revenue generation, supported by a large and actively growing subscriber base (+6% monthly growth). New subscribers are continuously acquired through website integrations, promotional mechanics and incentive-driven sign-ups (discount codes, campaigns, launches).
With three newsletters per week across informational, announcement-based and fully commercial formats, the channel required a scalable and structured design system.
Project Goals
- Establish a unified visual and structural system for all email communications;
- Increase efficiency and scalability of production;
- Strengthen brand consistency across CRM touchpoints;
- Support revenue growth through performance-driven layouts;
- Simplify onboarding for new team members;
Solution
- Developed a comprehensive email design guideline system;
- Created modular block architecture (Lego-style system) for flexible layout assembly;
- Built auto-layout templates for rapid production;
- Standardised visual hierarchy across informational and commercial emails;
- Integrated promotional mechanics into structured campaign formats;
- Ensured alignment between email visuals and overall brand identity;
Impact
Within the first operational cycle of the new system:
+6%
Monthly subscriber base growth
Sustained expansion through structured acquisition mechanics and campaign-driven sign-ups.
34%▲
Improvement in email-driven sales performance
Optimised layouts and clear promotional architecture strengthened conversion efficiency.
38%▼
Reduction in production time
Modular templates significantly streamlined workflow and simplified onboarding for new team members.
3 newsletters per week successfully maintained
High-frequency communication supported consistent revenue growth and audience engagement.
+6%
Monthly subscriber base growth
Sustained expansion through structured acquisition mechanics and campaign-driven sign-ups.
34%▲
Improvement in email-driven sales performance
Optimised layouts and clear promotional architecture strengthened conversion efficiency.
38%▼
Reduction in production time
Modular templates significantly streamlined workflow and simplified onboarding for new team members.
3 newsletters per week successfully maintained
High-frequency communication supported consistent revenue growth and audience engagement.
Contacts
+33 7 49 70 85 11
nastygol93@gmail.com
nastygol93@gmail.com
Bordeaux, France
