E-Commerce Visual Identity & Digital System

Brandbook: Abrau Club

Creation of the brand book for the Abrau Club.

Abrau Club is a fashion and lifestyle brand, a division of the Abrau-Durso ecosystem.

The brandbook includes:

– logo usage rules and constructions;

– extended color palette and typography;

– patterns and decorative elements;

– product branding for apparel, home goods, children’s and men’s lines;

– packaging (tags, labels, shopping bags, wrapping, inserts);

– guidelines for digital platforms: website components, social media templates, content grids;

– print materials for retail and events: cards, posters, invitations, lookbook templates.

Visual Identity System

My goal was to establish unified digital standards and ensure visual consistency across all brand touchpoints. I developed a system that aligns product imagery with both technical and aesthetic requirements, improving clarity, usability, and conversion performance while streamlining internal workflows. Universal composition principles, visual hierarchy rules, and guidelines for creative assets, typography, and layouts were defined to support scalable and coherent visual production.

Social Media Visuals

By establishing clear visual guidelines, I ensured a consistent visual language and cohesive storytelling across social media content and advertising integrations, aligning all creatives with the brand’s overall identity.

E-commerce Product Imagery Guidelines

A unified guideline defining technical, compositional, and retouching standards for product imagery. The system ensures visual consistency across the catalogue, improves product readability and comparison, and supports efficient, scalable content production for e-commerce.

Website & Landing Pages

Website Banners & Promotional Assets

Email Marketing

I design CRM templates, automated email flows, promotional layouts, and seasonal email campaigns. My goal is to improve the visual clarity and consistency of our email communication, increase CTR and engagement, and align CRM materials with the updated brand identity.

Brandbook: Abrau-Durso

Development of the large-scale brandbook for Abrau-Durso, a multi-brand ecosystem that includes winemaking, hospitality, gastronomy, retail stores, and corporate services.

The brandbook covers the complete identity system:

– logo architecture and sub-brand structure;

– full color palette and typography system;

– graphic patterns, textures, ornaments;

– wine packaging: bottle labels, back labels, foil, cork branding, gift boxes, wooden crates;

– product presentation materials (wine presenters, shelf talkers, tasting cards);

– stationery: business cards, envelopes, folders, letterheads;

– signage and wayfinding for resort, hotels, and retail;

– templates for presentations, corporate documentation, and digital assets.